Curati - hot dog stand
Curati is a brand that curates artisanal goods from around the world and sells them online. A problem that arose was the online sales - people didn’t want to buy into pricier goods without trying them first.
We created an experiential marketing stunt that brought Curati’s product to the public. We took over a hot dog stand in the heart of Toronto, and replaced ordinary, yellow mustard with the best the world has to offer. We gave out discounted coupons, driving people to Curati’s website to purchase the mustards, in turn, driving sales up.